Great Marketing - "Text and Drive"
May 26, 2016, Kitchener, Ontario
Posted by: Robert Deutschmann, Personal Injury Lawyer
I love good marketing and this billboard is just that. In a controversial move drivers came across a billboard ad along the Gardiner Expressway in Toronto this week.
The ad was designed to shock the reader and to make them think about becoming the client of the funeral home's services. They are a wonderful example of a public service announcement done right. When you type in the Wathan Funeral Home address you come to a web page that serves up all manner of facts about the dangers of texting and driving. I suggest you go and have a look. If you can't here is a sample of the text form the site
If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.
It is a horrible thing for a funeral home to do.
But we're not a funeral home.
We're just trying to get Canadians to stop texting and driving, which, if current trends continue, is expected to exceed fatalities from drinking and driving as early as next year. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That's more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians.
Which should make you even madder
than our billboard did.
Each roll over icon show a link to specific statistics about texting and driving. It is a great ad.
|Posted under Personal Injury, Distracted Drivers, Spinal Cord Injury
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About Deutschmann Law
Deutschmann Law serves South-Western Ontario with offices in Kitchener-Waterloo, Cambridge, Woodstock, Brantford, Stratford and Ayr. The law practice of Robert Deutschmann focuses almost exclusively in personal injury and disability insurance matters. For more information, please visit www.deutschmannlaw.com or call us toll-free at 1-866-414-4878.
The opinions expressed here, while intended to provide useful information, should not be interpreted as legal recommendations or advice.